Buttery Yellow: My Top Picks For Summer 2024

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This season definitely belongs to mellow yellow! Butter yellow is officially the colour to be seen in – in 2024! Last year it was all about Barbiecore with tones of pink coming through all the designer collections plus high street retailers. Buttery yellow is most certainly the hue of the moment.

It’s no surprise as it gives off an air of lightness, freshness plus a sunny disposition.  But with this buttery yellow trend – it’s not just any shade of yellow – it’s a specific hue that sits between beige and citrus lemon.  I would even say…more margarine than butter!  It’s neutral but it’s still a colour and most importantly it goes with so so much and so flattering.  It was first spotted on the SS24 catwalk of Christopher Esber and since then – it has taken the spotlight to be THE pastel shade of the summer.

It’s particularly a great shade to wear for people who are colour adverse as it isn’t too overpowering and an easy addition to most people’s wardrobe.  Thanks to it’s muted undertones – it pairs effortlessly with both neutrals as well as top-to-toe colour for a tonal look (one of my own personal favourite ways to wear it).  Without further ado, here are my top current picks of buttery shade pieces available online right now. Consider this the ‘Butter Yellow Edit’ you didn’t know you needed! All images are linked.